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Ice Fresh Seafood and Samherji are industry leaders when it comes to sustainability. Iceland has long been the poster child for sustainable practices and has been for decades. We understand that it is our responsibility to protect these vital resources for generations to come. 


We are committed to sustainability. Therefore we use third party certification bodies to push us to be as sustainable as we can be. We currently hold certifications from:

  • MSC
  • IRF (Icelandic Responsible Fisheries
  • BRC
  • GFSI
  • BAP
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Full Taceability

We offer full traceability from catch to plate. We feel that is important that the consumer can see exactly where their seafood is coming from. This is we have a strict nothing to hide policy. 

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Full Utilization - Zero Waste

We use the nose to tail approach for all of our production. This means we don't let any part of the fish got too waste. we have found a home for heads, bones, skin and anything else.

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Vertical Integration

We are one company. We have control over the fishing, the farming, the production and the distribution. These means no middlemen, no exchanging hand just producer and consumer. 
Vertical integration from feed to distribution, minimizing cost & waste throughout the supply chain

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Ice Fresh Seafood Iceland